Brand Bootcamp
The Brand Bootcamp is a 5-day, self-paced email course guiding you step-by-step through validating an idea, designing your brand, and getting your first sales.
Full of tools, tactics, templates, and strategies, you’ll learn what’s worth worrying about now, what you can figure out later, and how to effortlessly make decisions as you continue building your brand.
Tired of Overthinking Your Ideas?
For the next five days, you’ll get an email detailing the next step you need to take to build your brand along with the strategy and psychology to help you make the best decisions. By the end of the week, you’ll have a visual identity, an offer, and be on your way to making your first sales. The point isn’t for everything to be perfect but instead to start doing what you keep saying you will.
Ready? Click the button above, and let’s get started.
Or, if you want to hear the story of how I was able to get out of my own way and finally start a brand I’d been wanting to, keep reading below.
I Was About To Give Up.
In my mind, I was a successful entrepreneur. But in reality, I had nothing to show for it.
No product or service to sell. No brand people knew about.
Nothing.
It wasn’t for a lack of trying though.
For years I’d been working on various ideas. Designing and building products I planned to launch, only to lose interest and move on to something else I thought was more exciting.
I was stuck in a seemingly endless cycle of getting excited about an idea, investing my own money to make it, planning the launch, and then giving up.
And, I couldn’t break it.
I didn’t even know why I was doing it.
But, I was frustrated.
I told myself either I launch the next thing I work on, or I give up on the idea of being an entrepreneur.
I had to figure it out
Playing Pretend.
I could have said the ideas weren’t any good and I was right to keep jumping to something else.
But, I knew it wasn’t the ideas.
I’d seen other people have success with similar things and I knew I had the skills and talent to figure it out for myself.
But, for whatever reason, knowing it was possible and believing I could do it didn’t matter and I always came up short.
And once I accepted those two things, I realized it had to be something more personal.
So, I thought about what it could be and realized I kept building things and never launching them because I was afraid of what I might find out.
I was afraid if I tried to sell something, then maybe I’d find out it was something people didn’t want.
And, if I risked finding that out, then I also risked having to admit maybe my ideas or abilities weren’t as good as I thought either.
But the problem with thinking this way is I wasn’t giving myself the chance to find out.
Every pretend brand I created but didn’t launch was a failure because I never gave it the opportunity to see if it was something people would want or not.
All of its potential, good or bad, was lost the second I moved on to something else.
So, when I told myself I had to launch the next thing, I meant it.
I had to prove to myself I could commit to an idea and see it through.
And I did.
I launched Liip using everything I’d learned building all of those other brands I never launched, and got experience with some new things that made sure Liip would be successful — a product people actually wanted.
Shift In Thinking.
I didn’t know this at the time, but the secret to getting out of my own way and launching a brand was simply to move faster.
When I realized what I was doing, I figured the only way not to do it again would be to not give myself the option.
So, I committed to working as fast as I could.
I went from:
Waiting until I thought everything was perfect before telling anyone about my idea (which I never did)
Wasting weeks obsessing and overthinking the branding
Spending money on materials and products before knowing it was anything people would want because I’d never asked them
Going from one easy thing to another so I could avoid working on the hard things I didn’t feel like doing
To:
Talking with my target audience to know what they want
Knowing when the branding is good enough and I can update it later
Willing to change and adapt my product or offer as I see how people are reacting to it
Knowing what I need to work on next and having a system in place to maintain momentum
And, the best part is—you can do this too.
Even if you’ve never launched a brand and have no idea where to start or have overthought things forever as I did.
Introducing
Brand Bootcamp
The Brand Bootcamp is a 5-day, self-directed, email course guiding you step-by-step through the process of validating an idea, designing your brand, and getting your first sales.
DAY ZERO — Orientation.
A rundown of what’s coming and how to prepare.
DAY ONE — Audience Research.
Instead of talking to your audience last, or never at all, it’s the first thing we do.
Learn what questions to ask and why they help
Learn exactly what to say with three email templates
Learn who to listen to and who to ignore
Coming out of Day One you’ll have reached out to a number of people you think are your target audience to see what they think of your idea.
DAY TWO — Naming.
I have a straightforward strategy for how to name brands and businesses.
Learn what a brand name needs to do
Learn the pros and cons of having a literal or unrelated name
Learn how to pick a domain name, even if you can’t get your specific name.com
Learn some of the legal considerations you’ll need to think about when naming your brand
Coming out of Day Two you’ll know if you have a good brand name or how to evaluate them if you’re still looking.
DAY THREE — Designing Your Brand.
I take one of the most intimidating parts of coming up with a new brand and make it feel effortless.
Learn about the different types of Logos
Learn which type of Logo is best for new brands
Learn about the different aspects of fonts
Learn how to pick a primary Brand font and where to look
Learn about how color affects emotion
Learn how to pick a color palette for your brand
Coming out of Day Three you’ll have a Logo, Primary Brand Font, and your Brand Colors.
DAY FOUR — Crafting Your Offer.
You don’t need to wait until you have everything figured out to start selling.
Learn what a Minimum Viable Offer is
Learn the difference between a product or service offer
Learn how to create an offer people want
Coming out of Day Four you’ll have an offer you can start trying to get sales with.
DAY FIVE — Validating Your Idea With Sales.
The only way to know if you have a viable business or not is if you can get sales.
Learn how to ask for your first sales with one email template
Learn how to iterate and evolve your product and offer based on feedback
Coming out of Day Five you’ll have everything you need to keep building your brand.
[BONUS] DAY SIX — Momentum.
Once you’ve validated your idea with sales you can start building out your business.
Learn what you can go back and work on some more
Learn what you should start thinking about and working on next
Learn the real reason why businesses end up failing
Coming out of Day Six you’ll know what you have to do to keep your brand on track and moving forward.
The Brand Bootcamp is not for people who have designed and launched brands already and know how to get sales.
But it is for people like you if:
You have a lot of ideas but don’t know which one to work on
You’ve tried to launch a brand before but never got past the starting line
You think your brand and product need to be absolutely perfect before you can tell anyone about it
You’re not sure how to or feel weird asking people if they’d buy your product
I’ve been through all of that and created the Brand Bootcamp to give you tools, strategies, and guidance to know what to work on, what you need to worry about now, and what you can figure out later.
I want you to feel confident making decisions so you can finally start the brand you know you’re capable of launching.